It was also one of the simpler, cooler media in the tower of advertisements. Samsung and coke both had video advertisements, leaving little up to the viewer. Hyundai, on the other hand, makes viewers look at the advertisement and ask what made all these people choose that specific brand. Its simplicity compared to videos is less overwhelming and more noticeable. It also caught my eye because of its placement below the other advertisements.
Interaction and response is underutilized. It is a very personal and makes viewers a part of media. They can relate to content and react to it on a level that is not present in traditional media. This kind of media gives me an experience. It makes me ask questions and think. It challenges me to be more than just a viewer. And this is what people are looking for. They want involvement through reality. And reality is not still media or print media. Reality is a network of cause and effect; interaction, reaction and response. Slowly, media is becoming all of these things and more reflective of reality.
This comment has been removed by the author.
ReplyDeleteInteresting selection of object, but I can't quite see the ad in the picture. How's that ad interactive? How does it challege you? It seems to me that this ad is not calling for any direct input from the audience. If this is interactive, then how about any written medium tha raises a rhetorical question?
ReplyDeleteAlso the last few sentences of analysis confuses me. How is reality related to reaction? Please make your thesis clearer. Mark the differences between mental reaction vs. physical reaction.
c.d.